<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MyrthCo</title>
	<atom:link href="http://myrthco.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://myrthco.com</link>
	<description>Topher McCulloch&#039;s home on the web since 2000</description>
	<lastBuildDate>Sun, 05 Feb 2012 00:08:28 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>It&#8217;s 2012! Time for my yearly blog post</title>
		<link>http://myrthco.com/2012/01/10/its-2012-time-for-my-yearly-blog-post/</link>
		<comments>http://myrthco.com/2012/01/10/its-2012-time-for-my-yearly-blog-post/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 21:20:05 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[msaed]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1224</guid>
		<description><![CDATA[Last fall I finally finished revamping my professional design portfolio site, which you should definitely check out. You can also head over to my make something awful every day tumblr to see far too many wrap-up posts for what 2011 &#8230; <a href="http://myrthco.com/2012/01/10/its-2012-time-for-my-yearly-blog-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://tophermcculloch.com"><img class="aligncenter size-large wp-image-1225" title="Screen Shot 2012-01-10 at 3.16.43 PM" src="http://myrthco.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-10-at-3.16.43-PM-676x1024.png" alt="" width="640" height="969" /></a><br />
Last fall I finally finished revamping my <a href="http://tophermcculloch.com">professional design portfolio site</a>, which you should definitely check out. You can also head over to my <a href="http://makesomethingawfuleveryday.tumblr.com">make something awful every day tumblr</a> to see far too many wrap-up posts for what 2011 brought in awful. You can see a preview of the book of year one below.</p>
<p><iframe src="http://player.vimeo.com/video/34689669?portrait=0" frameborder="0" width="320" height="569" style="text-align: center; margin: 0 auto;"></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2012/01/10/its-2012-time-for-my-yearly-blog-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Things you should buy!</title>
		<link>http://myrthco.com/2011/05/29/things-you-should-buy/</link>
		<comments>http://myrthco.com/2011/05/29/things-you-should-buy/#comments</comments>
		<pubDate>Sun, 29 May 2011 21:12:15 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Chicago IRL]]></category>
		<category><![CDATA[Five Fingered Severance]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[Kingdom of Solomon]]></category>
		<category><![CDATA[Minion Games]]></category>
		<category><![CDATA[Venture Forth]]></category>
		<category><![CDATA[zine]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1206</guid>
		<description><![CDATA[The first issue of Chicago IRL is available for purchase now! I&#8217;ve been working on putting this together for several months now, and I think the final product is pretty great. I look forward to seeing how the project grows &#8230; <a href="http://myrthco.com/2011/05/29/things-you-should-buy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The first issue of <strong><a href="http://chicagoirl.com/">Chicago IRL</a></strong> is available for <a href="http://chicagoirl.com/presale">purchase now</a>! I&#8217;ve been working on putting this together for several months now, and I think the final product is pretty great. I look forward to seeing how the project grows in the future.</p>
<p><a href="http://chicagoirl.com/"<img src="http://myrthco.com/wp-content/uploads/2011/05/chicagoirl.png" alt="chicago irl issue #1 $20 (+$2 s&amp;h, $5 international)" title="chicago irl" width="500" height="431" class="aligncenter size-full wp-image-1207" /></a></p>
<p>I&#8217;ve been doing some freelance work three upcoming boardgames for <a href="http://www.miniongames.com/">Minion Games</a>, all three of which are now available for preorder.</p>
<p><a href="http://www.flickr.com/photos/tofu_mugwump/5773341438/" title="Five Fingered Severance by mugwumpian, on Flickr"><img src="http://farm3.static.flickr.com/2358/5773341438_255b92d011.jpg" width="500" height="396" alt="Five Fingered Severance" class="aligncenter"></a><br />
<strong>Five Fingered Severance</strong> by Patrick Leder with illustrations by Erik Lervold and graphic design by Topher McCulloch. <a href="http://www.miniongames.com/five-fingered-severence.html">Pre-order now</a>.</p>
<p><em>In Severance each player assumes the role of a store employee on their last day at work before corporate closes the convenience store for good. Players can steal items from the store, slack off, or keep performing their work duties. Each activity has risks and rewards. The player scores points after successfully slacking off and after taking their stolen goods to their locker. When a player gets caught (by the boss) doing something wrong they gain heat. Heat also naturally rises during the game. When a player reaches 30 they are fired. The game ends when all of the players but one are fired or the event deck is exhausted.</em></p>
<p><a href="http://www.miniongames.com/venture-forth.html"><img src="http://myrthco.com/wp-content/uploads/2011/05/VentureForth_Board_050111.jpg" alt="Venture Forth Board" title="Venture Forth Board" width="500" height="345" class="aligncenter size-full wp-image-1210" /></a><br />
<strong>Venture Forth</strong>, whose gameboard and rulesbooks I&#8217;m helping with, is also available for <a href="http://www.miniongames.com/venture-forth.html">pre-order</a>.</p>
<p><em>In Venture Forth, players have a party of adventurers who each have their own personal ambition. Achieving an ambition allows the player to convert that adventurer&#8217;s &#8220;will&#8221; into points and to possibly level him up. All ambitions require the player to venture forth, which means moving his party from one site to another along a path. One of the main actions in the game is playing an enemy or adventurer card to these path spaces. Once a path is completely filled in, any player can choose to venture forth down it and encounter each card one by one, recruiting adventurers, defeating enemies, and possibly gaining treasure along the way. A combination of resource management, path planning, and timing will help you along the way.</em></p>
<p><iframe frameborder="0" height="410px" src="http://www.kickstarter.com/projects/miniongames/kingdom-of-solomon-euro-style-board-game/widget/video.html" width="480px"  class="aligncenter"></iframe><br />
I&#8217;ve also done a little bit of work on <strong>Kingdom of Solomon</strong>, which has a <a href="http://www.kickstarter.com/projects/miniongames/kingdom-of-solomon-euro-style-board-game">kickstarter</a> to help with funding.</p>
<p>And there you have it! Venture forth into the kingdom of solomon and consume things to support me in Chicago in real life, or else I&#8217;ll be forced to sever five of your fingers! Copywriting isn&#8217;t always my strength.</p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2011/05/29/things-you-should-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chicago IRL</title>
		<link>http://myrthco.com/2011/05/08/chicago-irl/</link>
		<comments>http://myrthco.com/2011/05/08/chicago-irl/#comments</comments>
		<pubDate>Mon, 09 May 2011 00:52:21 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[Chicago]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Chicago IRL]]></category>
		<category><![CDATA[zine]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1202</guid>
		<description><![CDATA[My dear friend Joe Varisco and I have been hard at work the past few months gathering submissions for the premiere issue of Chicago IRL. Available for order now!]]></description>
			<content:encoded><![CDATA[<p><a title="Chicago IRL by mugwumpian, on Flickr" href="http://www.flickr.com/photos/tofu_mugwump/5701209375/"><img src="http://farm4.static.flickr.com/3189/5701209375_2408ebd85c.jpg" alt="Chicago IRL" width="333" height="500" /></a><br />
My dear friend Joe Varisco and I have been hard at work the past few months gathering submissions for the premiere issue of <em>Chicago IRL</em>. <a href="http://chicagoirl.com">Available for order now!</a></p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2011/05/08/chicago-irl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>make something awful every day: year one</title>
		<link>http://myrthco.com/2011/01/31/make-something-awful-every-day-year-one/</link>
		<comments>http://myrthco.com/2011/01/31/make-something-awful-every-day-year-one/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 15:53:41 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iMovie]]></category>
		<category><![CDATA[msaed]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1187</guid>
		<description><![CDATA[make something awful every day: year one from Topher McCulloch on Vimeo. Here&#8217;s the video wrap-up of year one of #msaed. If anyone out there is great with a synthesizer and would like to compose an original score, I would &#8230; <a href="http://myrthco.com/2011/01/31/make-something-awful-every-day-year-one/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/19367514?portrait=0" width="600" height="450" frameborder="0"></iframe></p>
<p><a href="http://vimeo.com/19367514">make something awful every day: year one</a> from <a href="http://vimeo.com/mugwump">Topher McCulloch</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Here&#8217;s the video wrap-up of year one of <a href="http://makesomethingawfuleveryday.tumblr.com/">#msaed</a>. If anyone out there is great with a synthesizer and would like to compose an original score, I would love you forever.</p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2011/01/31/make-something-awful-every-day-year-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>you blog me, I blog you, together we blog back and forth forever</title>
		<link>http://myrthco.com/2011/01/04/you-blog-me-i-blog-you-together-we-blog-back-and-forth-forever/</link>
		<comments>http://myrthco.com/2011/01/04/you-blog-me-i-blog-you-together-we-blog-back-and-forth-forever/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 06:02:29 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[clippings]]></category>
		<category><![CDATA[msaed]]></category>
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1169</guid>
		<description><![CDATA[I just wrapped up the first year of the Make Something Awful Every Day Project (#msaed), and I&#8217;ll soon be compiling a book and video to further document the project for myself and anyone else who might be interested. #msaed &#8230; <a href="http://myrthco.com/2011/01/04/you-blog-me-i-blog-you-together-we-blog-back-and-forth-forever/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I just wrapped up the first year of the <a href="http://makesomethingawfuleveryday.tumblr.com">Make Something Awful Every Day Project</a> (#msaed), and I&#8217;ll soon be compiling a book and video to further document the project for myself and anyone else who might be interested. #msaed also sparked some random notice in the past few days that I&#8217;ve been geeking out about.</p>
<p><a href="http://dirtybuttrocks.blogspot.com/2011/01/banjees-do-it-better.html"><img class="size-large wp-image-1170" title="Dirty Butt Screenshot" src="http://myrthco.com/wp-content/uploads/2011/01/Screen-shot-2011-01-03-at-8.54.32-PM-994x1024.png" alt="" width="640" height="659" /></a><br />
<a href="http://www.johnnymurdoc.com/2011/01/602.html"><img src="http://myrthco.com/wp-content/uploads/2011/01/Screen-shot-2011-01-03-at-8.54.17-PM-1010x1024.png" alt="" title="Johnny Murdoc Screenshot" width="640" height="648" class="size-large wp-image-1171" /></a><br />
<a href="http://waltcessna.tumblr.com/post/2567642207"><img src="http://myrthco.com/wp-content/uploads/2011/01/Screen-shot-2011-01-03-at-8.55.35-PM-994x1024.png" alt="" title="WOLFPACK drawing on Walt Cessna&#039;s tumblr" width="640" height="659" class="size-large wp-image-1173" /></a><br />
<a href="http://www.facebook.com/profile.php?id=711408480"><img src="http://myrthco.com/wp-content/uploads/2011/01/Screen-shot-2011-01-02-at-11.29.14-AM.png" alt="" title="Scooter LaForge&#039;s Facebook" width="478" height="549" class="size-full wp-image-1175" /></a><br />
<a href="http://www.waskazo.com/"><img src="http://myrthco.com/wp-content/uploads/2011/01/waskafacebook.jpg" alt="" title="Shot of the Argentinian Queerzine Waska being assembled with my illustration in view" width="720" height="480" class="aligncenter size-full wp-image-1182" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2011/01/04/you-blog-me-i-blog-you-together-we-blog-back-and-forth-forever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Saatchi Online</title>
		<link>http://myrthco.com/2010/10/24/saatchi-online/</link>
		<comments>http://myrthco.com/2010/10/24/saatchi-online/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 22:59:56 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[MyrthCo]]></category>
		<category><![CDATA[Saatchi]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1161</guid>
		<description><![CDATA[I still need to officially relaunch MyrthCo, but before I do that I need to redesign my design portfolio site at tophermcculloch.com and my artist portfolio at tophr.org (which doesn&#8217;t even exist yet). Instead of working on that today, I &#8230; <a href="http://myrthco.com/2010/10/24/saatchi-online/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.saatchionline.com/mugwumpian"><img class="aligncenter size-large wp-image-1162" title="Saatchi Online Profile" src="http://myrthco.com/wp-content/uploads/2010/10/Screen-shot-2010-10-24-at-5.56.23-PM-1024x682.png" alt="Saatchi Online Profile" width="640" height="426" /></a><br />
I still need to officially relaunch MyrthCo, but before I do that I need to redesign my design portfolio site at tophermcculloch.com and my artist portfolio at tophr.org (which doesn&#8217;t even exist yet). Instead of working on that today, I instead updated my <a href="http://www.saatchionline.com/mugwumpian">Saatchi Online portfolio</a>.<br />
You win some you lose some.</p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2010/10/24/saatchi-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It gets weirder.</title>
		<link>http://myrthco.com/2010/10/19/it-gets-weirder/</link>
		<comments>http://myrthco.com/2010/10/19/it-gets-weirder/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 14:28:55 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA["bodoni poster italic"]]></category>
		<category><![CDATA["it gets better"]]></category>
		<category><![CDATA["it gets weirder"]]></category>
		<category><![CDATA[gay]]></category>
		<category><![CDATA[msaed]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1144</guid>
		<description><![CDATA[Trust me.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/tofu_mugwump/5094945103/" title="it gets weirder by mugwumpian, on Flickr"><img src="http://farm5.static.flickr.com/4106/5094945103_c13053f59e_z.jpg" width="640" height="494" alt="it gets weirder" /></a></p>
<p>Trust me.</p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2010/10/19/it-gets-weirder/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Design Thinking II with Armin Vit</title>
		<link>http://myrthco.com/2010/10/11/design-thinking-ii-with-armin-vit/</link>
		<comments>http://myrthco.com/2010/10/11/design-thinking-ii-with-armin-vit/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 15:33:20 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[Chicago]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[AIGA]]></category>
		<category><![CDATA[Armin Vit]]></category>
		<category><![CDATA[flickr]]></category>

		<guid isPermaLink="false">http://myrthco.com/2010/10/11/design-thinking-ii-with-armin-vit/</guid>
		<description><![CDATA[Design Thinking II with Armin Vit, originally uploaded by AIGA Chicago. Portrait of the designer as a young ghost]]></description>
			<content:encoded><![CDATA[<div style="text-align: left; padding: 3px;">
<a href="http://www.flickr.com/photos/aigachicago/5009511299/" title="Design Thinking II with Armin Vit by AIGA Chicago, on Flickr"><img src="http://farm5.static.flickr.com/4085/5009511299_5c2897b755_z.jpg" width="640" height="426" alt="Design Thinking II with Armin Vit" /></a><br />
<span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.flickr.com/photos/aigachicago/5009511299/">Design Thinking II with Armin Vit</a>, originally uploaded by <a href="http://www.flickr.com/people/aigachicago/">AIGA Chicago</a>.</span>
</div>
<p>
<cite>Portrait of the designer as a young ghost</cite></p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2010/10/11/design-thinking-ii-with-armin-vit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Opening for One</title>
		<link>http://myrthco.com/2010/08/03/opening-for-one/</link>
		<comments>http://myrthco.com/2010/08/03/opening-for-one/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 15:44:46 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[msaed]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1033</guid>
		<description><![CDATA[Opening for One from Topher McCulloch on Vimeo. A walkthrough of the solo exhibition OPENING FOR ONE on the night of July 29th, 2010. Part of the Make Something Awful Every Day project.]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/13752476?portrait=0" width="640" height="480" frameborder="0"></iframe>
<p><a href="http://vimeo.com/13752476">Opening for One</a> from <a href="http://vimeo.com/mugwump">Topher McCulloch</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>A walkthrough of the solo exhibition OPENING FOR ONE on the night of July 29th, 2010. Part of the <a href="http://makesomethingawfuleveryday.tumblr.com">Make Something Awful Every Day project</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2010/08/03/opening-for-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why can&#8217;t design be beautiful?</title>
		<link>http://myrthco.com/2010/07/29/why-cant-design-be-beautiful/</link>
		<comments>http://myrthco.com/2010/07/29/why-cant-design-be-beautiful/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 05:28:18 +0000</pubDate>
		<dc:creator>mugwump</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Olivetti]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://myrthco.com/?p=1018</guid>
		<description><![CDATA[Before Steve Jobs was a glint in his father&#8217;s eye, Olivetti was elevating the design aesthetics of the business machine world through product design and advertising rooted in the Bauhaus and vetted in Italy. Olivetti placed great importance on its &#8230; <a href="http://myrthco.com/2010/07/29/why-cant-design-be-beautiful/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1019" class="wp-caption aligncenter" style="width: 359px"><a href="http://www.sfmoma.org/artwork/130673#"><img class="size-full wp-image-1019 " title="Olivetti Poster" src="http://myrthco.com/wp-content/uploads/2010/07/AD08-1.019.3_01_b02.jpg" alt="Olivetti poster designed by Giovanni Pintori, 1949. 28 in. x 20 in. Collection SFMOMA." width="349" height="490" style="width: 349px;" /></a><p class="wp-caption-text">Olivetti poster designed by Giovanni Pintori, 1949. 28 in. x 20 in. Collection SFMOMA.</p></div>
<p>Before Steve Jobs was a glint in his father&#8217;s eye, Olivetti was elevating the design aesthetics of the business machine world through product design and advertising rooted in the Bauhaus and vetted in Italy.</p>
<p>Olivetti placed <a href="http://en.wikipedia.org/wiki/Olivetti#Design">great importance o</a><a href="http://en.wikipedia.org/wiki/Olivetti#Design">n its design</a>.</p>
<blockquote><p>[A] preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster.</p>
<p style="text-align: right;">—Jonathan Martin, <cite>International Directory of Company Histories</cite></p>
</blockquote>
<p>Olivetti&#8217;s design aesthetic went beyond its products and advertising, as the company also hired notable architects like Le Corbusier to design its offices and factories. Notable artists, designers and architects contributed in-house to Olivetti&#8217;s design brain trust, including Giovanni Pintori and Ettore Sottsass. Sottsass oversaw industrial design for Olivetti&#8217;s <a href="http://en.wikipedia.org/wiki/Olivetti_Elea">Elea 9003</a>, Italy&#8217;s first mainframe computer, which incidentally predated IBM&#8217;s first transistorized computer. Sottsass also designed the Olivetti Valentine. The Valentine was a bright red plastic portable typewriter, which became more of a fashion accessory than a business tool, entering Olivetti in the popular culture.</p>
<div id="attachment_1023" class="wp-caption aligncenter" style="width: 310px"><a href="http://myrthco.com/wp-content/uploads/2010/07/721px-Olivetti-Valentine.jpg"><img class="size-medium wp-image-1023" title="Olivetti Valentine" src="http://myrthco.com/wp-content/uploads/2010/07/721px-Olivetti-Valentine-300x249.jpg" alt="Olivetti Valentine" width="300" height="249" /></a><p class="wp-caption-text">Olivetti Valentine (1969) designed by Marcello Nizzoli and Ettore Sottsass. Image from Wikipedia.</p></div>
<p>Olivetti&#8217;s <a href="http://www.sfmoma.org/artwork/130676" target="_blank">cutting edge design remains timeless</a>, while <a href="http://www.adclassix.com/ads/57randtypewriter.htm" target="_blank">the competition look ridiculously quaint</a>. Good design that navigates around current trends and instead bases itself on solid, aesthetic principles will endure.  A 2008 Italian advertisement for Apple&#8217;s iPhone 3G name dropped company <a href="http://gadgets.boingboing.net/2008/07/09/who-apple-respects-c.html">founder Camillo Olivetti in the phone&#8217;s contact list</a>. Don&#8217;t be surprised if he doesn&#8217;t answer though, since he&#8217;s been dead since 1943. His company&#8217;s design legacy, however, lives on.</p>
]]></content:encoded>
			<wfw:commentRss>http://myrthco.com/2010/07/29/why-cant-design-be-beautiful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

